The Birth of Flexpower

How it all started, in founder Rasheen Smith’s own words
The Full Story

"Get Moving. Stay Moving" is more than a motto, it's a belief in everyone's right to feel good. And this is where it all started. Read the Flexpower origin story.

Feeling good radiates from every choice you make. It’s in the things you actively engage in, and totally believe in. It’s everything you embrace.

We define wellness as authenticity, inclusivity, and generosity – because true wellness is choosing to live better.

How We Got Here

Flexpower has been helping professional athletes feel good in natural, effective ways since 2000. Founded by South Central Los Angeles native and athlete Rasheen Smith, Flexpower is now focused on helping everyone embrace a brighter, healthier, more active life without pain.

Rasheen Smith. Flexpower was Founded by athlete, UC Berkeley graduate, and South Central LosAngeles native Rasheen Smith
Young couple holding hands on the beach at sunset and wearing Flexpower hoodies
Young woman in swimsuit applying Flexpower pain relief cream to shoulder
What We're About

Our DNA is as unique as our products.  We are a mix of athlete-tested, high-performance pain relief and a California-born love of healthy, positive activity.  Find out more about our ongoing mission to help everyone feel good every day.

Where We're Going

Too often, people look at wellness brands and rarely see themselves. Embracing life and radiating positivity is ageless, limitless, and selfless. We want to find out more about how our products help you pursue your own “Feel Good”.

Rasheen Smith and family playing soccer on a field. Get Moving, Stay Moving with Flexpower
three people jumping into water. Embracing life and radiating positivity is ageless, limitless, and selfless. Flexpower

A Whole New Approach To Pain Relief

What if pain relief wasn't something you reached for while you were actually in pain, but something you used to help avoid pain? Something you used every day, to start (or end) your day feeling good? This is what drives us.

Everything We Do Has One Goal: To Help You Feel Good

Whatever moves you, moves us. Don't let anything stand between you and those activities that make you feel alive, engaged, and energized.